Hip Hop clothing & Streetwear -
Crooks and Castles clothing founders Dennis Calvero and Robert Panlilio set out to create an experimental
lifestyle brand that would merge their personal styles and other streetwear fashion. Crooks and Castles clothing
was launched in 2002 to expose a creative edge of streetwear fashion a fan base consisting of rockers,
athletes and streetscene socialites. Crooks and Castles clothing founders initially began the line in
Japan however Crooks and Castles clothing was released domestically in the United States once
founder Calvero decided to relocate.
The premise behind the brand was to expose the lavish lifestyles of prominent business dynasties such as
Rockefeller, Carnegie, Vanderbilts, and modern day businessmen such as Bill Gates. Calvero and Panlilio
wanted to create a brand that emulate the criminal style of crooks during the 80s and 90s. The concept
of the name Crooks and Castles clothing is easy to grasp, crooks representing vices such as pimps,
hustlers, and other criminal activity and castles being the goal. Crooks and Castles clothing has
indulged in their own vice often times “stealing” notable images and creating their own pop culture
edge to fir their clothing, images such as James Deans’ mugshot. Crooks and Castles creates work to
provide everyday items yet detailed with vovelty images to set individuals apart on their respected scenes.
Crooks and Castles clothing has collaborated with various companies to promote their own creative
edge on popular products such as New Era fitted caps and skateboard companies. Crooks and Castles clothing
have also worked to expand their line merging with Vans to create a line of footwear and also creating
office supplies such as computer flash drives. Crooks and Castles offer a plethora of witty graphic
tees to spark up conversations wherever their wearing venture. Offering a creative edge to common
products Crooks and Castles are able to merge humor, fashion, and individualism effectively to their
market. Crooks and Castles clothing generates nearly 200 million dollars annually, located in a
Hollywood suburb to cater to the trendiest men; Crooks and Castles clothing is also available online.
more help —
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