Hip Hop clothing & Streetwear -
Sean “Puffy” Combs as he was originally known sought to create a brand that emulated his love for style and
accommodation. Thus, in 1999, Puff Daddy or Diddy as he is now coined launched his sportswear label
Sean John clothing to appeal a sophisticated, evolving man. Sean John clothing gained immediate success
from offering a product of upscale sportswear that promoted comfort and elite style. Sean John’s
success granted Sean Combs the privilege of many nominations for his crafty garments. These nominations
launched his clothing line parallel to elite designers such as Marc Jacobs and Todd Oldham.
Sean John clothing generates nearly 100 million dollars annually placing Combs at a superior position of
various industries. Combs has been a pioneer in the music industry for nearly twenty years
allowing him to learn the necessities businessmen on the go. Sean John clothing creators
recognized the need to stand out amongst their competitor brands therefore utilizing stylists
from other elite brands such as Ralph Lauren. This cross over method assisted Sean John clothing
in gaining a sophisticated fan base as well as one that encompassed hip hop and the current
fashion trends in the music industry.
Sean John clothing sales skyrocketed in 2001, coincidently Sean “Puff Daddy” Combs was on trial
at the same time. Although Puff Daddy was a household name and an international superstar many
of Sean John’s clothing buyers was not aware of the man behind the brand. In 2001, Kal Ruttenstein,
who was the creative director for Bloomingdale’s of NYC stated that suburban older men as well as
adolescents were indulging in this ready to wear brand. Sean John won over pioneers in the
fashion and music industry by his extravagant runway shows for such a modern yet exclusive
brand. Along with this ability to gain such a wide fan base, the Sean John clothing brand
created history as the first label to broadcast a live runway show on television. Sean Combs
has proven that he has the ability to market, promote, distribute and maintain quality products.
Sean John clothing brand offers an extensive collection of ready to wear fashion including superior
leather and upscale black tie garments. Sean Combs sought to expand his line and created apparel
for women and children as well. This expansion of his label led to him increasing his
sales by over 100 million dollars, thus making annual Sean John clothing sales nearly 400 million dollars.
more help —
buy Sean John Clothing
|
